Altora Ag Purpose, Values and Behaviours

At the heart of everything we do is a clear and simple purpose:

"Bringing heart to modern agriculture".

Let’s keep living our values and bringing heart to everything we do.

Our Purpose is Built on Four Pillars:

  • People – We invest in our teams and our communities, valuing wellbeing, growth, and people being passionate about their roles and our industry.

  • Product – We’re committed to producing high-quality, sustainable outputs that support a thriving agricultural future as our teams work together to get the best products to markets.

  • Place – We respect the land we work on, the communities where we work and aim to leave the land and communities in a better state for the future generations.

  • Safety – We look out for one another. Everyone has the right to go home safe, every day. Safety is part of our DNA.

These four pillars shape our decisions, our priorities, and how we show up to work each day.

Our Values and Behaviours - The Way We Work Together

To support our purpose, we have committed to four core values. These guide how we behave, lead, and collaborate - no matter the role we are in. Our values are our core beliefs or guiding principles.  They outline what we stand for at Altora Ag and help us define what is important to the organisation in shaping our culture. 

  1. Honesty and Integrity
  2. Accountability
  3. Knowledge and Innovation
  4. Communication and Collaboration